Houston, TX, August 1, 2012 - MaloneBailey, LLP, a global, mid-market, public accounting firm based in Houston, Texas announced today the launch of its new website at the same URL, www.malonebailey.com. The new website features a new design with a fresh look, continually-updated content and is focused on providing a better user experience for its growing client base, prospective employees, employees and friends of the firm.
In 2008, MaloneBailey unveiled a new logo as part of its brand refresh. The website, along with collateral, giveaways, and more, is the latest tool to receive the re-branding effort. “We view the business world and our marketplace niches within it as changing at an ever-increasing rate, and we’re keeping up with our own practice innovations to continually improve our quality and speed of service. This website overhaul better showcases that progress,” said John Malone, founder and SEC audit partner. The importance of quick access to information and a quality user experience are among the key drivers of the website overhaul.
“We are thrilled to roll out a fresh take on the MaloneBailey brand. Our new site is a robust platform that supports the themes of our brand, namely, expertise, leadership, quality, integrity, process, efficiency, service and agility. We believe the thought-leader proposition inherent in our new website will draw a clear differentiation,” said Caroline Rosen, Manager of Marketing and Communications.
Enhanced features and functions include elaborate partner profiles that provide an in-depth look at the partners leading engagement teams. The new partner profiles were created with the concept in mind to provide a deeper level of connection with clients, prospective clients, referral sources and prospective employees.
A revamped media center provides a plethora of online media materials regarding our firm, CPAs and accountants, market niche and industry through multiple channels including press releases, media coverage, articles, social media and our blog, Taste of Taxes.
Furthermore, the new website delivers a comprehensive Careers section that provides a first-hand look at what it is like to work for MaloneBailey. Access to client and employee testimonials throughout the new site offers proof of the MaloneBailey difference. Links to MaloneBailey’s official tax blog, Taste of Taxes, and to the firm’s social media sites, including Facebook, Twitter and LinkedIn, are also available with the simple click of a button and featured throughout the site. The concept of a deeper connection with the firm guides the new website’s galleries of photos that provide a closer look at MaloneBailey events, speaking engagements, community service projects and many more.
The new website remains equipped with client login features in the upper right hand corner of each page for access to upload documents and maintain our paperless approach to audit, tax and accounting work.
MaloneBailey’s new website was designed by the prominent Houston-based design firm, BrandExtract, whose focus on integrated brand communications has resulted in well-recognized work that has received numerous regional and national awards. For more information about BrandExtract, visit www.brandextract.com.
MaloneBailey, LLP, based in Houston and with offices in New York, Shenzhen and Beijing, is focused on the delivery of audit and tax services to small and middle market companies, both public and private. The firm is a market leader in the delivery of SEC audit services to small and mid-cap publicly traded clients, with over 100 registrants, the largest number of SEC clients audited by a non-national firm. For more information about MaloneBailey, visit www.malonebailey.com.